Protecting Your Privacy

We are committed to protecting the privacy of any personal information that you provide us with. We want to reassure you that any information we collect will only be used in accordance with this policy.From time to time, we may update this policy by posting a new version on our website. We ask that you check this page occasionally to make sure you are happy with any changes. By accessing and using our site, you are indicating that you accept this policy.

If you have any questions about this policy, please e-mail us at or write to us at the address shown on our website under Contact.

What information do we collect from you?

Information that you give us when you register, open an account or place an order with us e.g. your name, billing and delivery addresses, e-mail address and contact telephone number. We wont ask you for anything we don’t need to fulfil your order;

  • Records relating to any orders you place (except payment card details which we don’t see or store);
  • Copies of any e-mails you send us through our website or other correspondence you send us, together with notes we make relating to any phone conversations we have with you in the normal course of business;
  • Statistical and other information about your visit to and use of our website;
  • Any feedback you give us about our products, website or service. We won’t publish their content or source without obtaining your permission first;
  • Your responses to any surveys we may send you from time to time. You are not obliged to reply to these.

How do we use this information?

  • To process your order and contact you if we need to talk to you about it;
  • From time to time, we may send you marketing communications which relate solely to our business which we think you may be interested in;
  • We may also send you marketing e-mails with news about products, offers and promotions, again relating solely to our business. We won’t send you these unless you have specifically opted in on our website or by e-mail;
  • To help us improve our website, service and products through analysis of statistical data;
  • To enhance your browsing experience by personalising our website.
All our Website financial transactions are handled through our payment services provider, You can review their privacy policy at The only information we will share with them is what is necessary to process your payment or deal with any queries relating to it.


A cookie is a small text file sent by our website to your browser, and stored by the browser. This file is retrieved by our website when you next visit to help us recognise you and make your experience on the site more personal and quicker.We use both “session” cookies and “persistent” cookies on the website.

Session cookies are used to keep track of you while you navigate our website, for example, to remember the contents of your shopping basket while you are browsing our site. These cookies will be deleted from your computer when you close your browser.

Persistent cookies enable us to recognise you when you visit our website again. These will remain stored on your computer until you delete them. Most browsers allow you to reject all cookies, while some browsers allow you to reject just third party cookies.

Blocking all cookies will, however, have a negative impact upon the usability of many websites, including ours.

We use Google Analytics to generate statistical and other information about the use of our website.This is done by means of cookies and Google will store this information. The information collected is on an aggregate basis and does not identify any particular website user. Google’s privacy policy is available at:

Maintaining Your Personal Information

You can update or amend your personal information at any time by going to our website and accessing “My Account”. You will need your password – we ask that you keep this safe and confidential. If you no longer wish to receive marketing e-mails from us, you can unsubscribe at any time by clicking the box on any marketing e-mail that you receive.

Disclosure of Your Personal Information

We will not disclose any of your personal information to any other third parties unless we have your permission or are required by law to do so.

Third Party Websites

Our Website contains links to other websites. If you choose to follow a link, please note that you willbe taken away from our website. We have no control over the privacy policies or practices of thirdparty websites and we strongly recommend that you refer to the specific privacy policy applicable to that particular site to make sure you’re happy with it.

Security Of Your Personal Information

We want you to have peace of mind that when you shop with us your personal information is secure. We will take all reasonable technical and internal precautions that we can to prevent its loss, misuse or alteration.The personal information you provide to us with, e.g. your name and address, e-mail address and contact number, is stored on our password and firewall protected server.

We do not see or store any of your credit or debit card information. When entering your payment details you will be taken to a secure page provided by our payment gateway provider, When you arrive at this page you will see a padlock icon and the url “https”. All your financial information, such as your credit/debit card numbers, are encrypted using secure state of the art SSL technology (PCI Data Security Standard Level 1 Certified), together with integrated 3D secure(verified by Visa and Mastercard Secure Code) for your added protection.

Please keep your Primrose & Plum account password confidential – we won’t ask you for it (except when you log in to our website).